About Lion


Lion Goodman, creator of The BeliefCloset Process, is an Evocateur – one who evokes the best in others. He helps coaches, therapists, and service professionals become more effective in their practices, and helps executives and business owners break through to become better leaders.

Lion has 40 years experience transforming the lives of individuals, executives, and teams. From 1984 to 2005, he was President of The Goodman Group, an executive search and career coaching firm.  In 2001, he focused on executive coaching, life coaching, and teaching his methodologies to others.

Whether teaching, coaching, or writing, Lion empowers people to achieve extraordinary results and make their dreams come true.

His newest book, “Creating On Purpose: The Spiritual Technology of Manifesting,” identifies the step-by-step principles needed to turn any idea into reality, using the seven chakras as a map and guidebook for the process.   The book was published by Sounds True in 2012 to rave reviews.  With his co-author,  Anodea Judith, he teaches these principles in their “Creating On Purpose Workshop” around the world.

The BeliefCloset Process emerged from Lion’s extensive study of human psychology, spirituality, science and philosophy during the past four decades.  He discovered that beliefs hold the key to change and transformation, and he created a methodology for quickly and permanently altering beliefs at the core of the psyche.  He has taught this method to more than 400 therapists, coaches, and healers around the world — across the U.S. and Canada, and in Europe, Australia, Central America, and Asia.

Lion is also the author of Transform Your Beliefs, a multimedia eBook, and Menlightenment: A Book for Awakening Men.  He is also co-author of The Heart of Healing with Deepak Chopra, Dean Ornish, and others.  He has been involved in men’s work for 25 years, and is a co-founder of The Tribe of Men, a men’s community in the Bay Area. He served as The Shift Network’s Director of Men’s Programs, where he created The Ultimate Men’s Summit and the Shift Men’s Initiation.

With his partner, Carista Luminare, Ph.D., Lion created the Luminary Leadership Institute, a consulting organization dedicated to working with high achievers, leaders, and business owners, helping them align with their soul purpose and their True Self.   For information, visit LuminaryLeadership.net.

Lion is also a popular public speaker on a range of topics from beliefs to the Virtues, from manifestation to spiritual awakening.   Lion lives in the San Francisco Bay Area, but considers himself a planetary citizen.  He is extraordinarily grateful for everything in his extraordinary life.